Augmented Reality should heat up retail in Brazil

Have you used Augmented Reality to buy products?

This sofa in my photo is from Augmented Reality — it doesn't exist in my office, but I can test how it would look before buying.

I believe augmented reality will significantly impact retail. Several stores are already using it to get closer to consumers. Giants like Apple, Facebook and Shopify are investing heavily. Look for the AR icon on websites that use this technology.

In Brazil I found few examples yet. But combining AR with Digital Marketing is going to be very powerful.

Through ARKit, Apple provides integration for apps implementing Augmented Reality.

• •Have you tested a product through AR? Have you ever bought one this way?

— Bruno Santiago