Services
Strategic marketing leadership — not just execution.
Fractional CMO
You need senior marketing leadership but you're not ready for a full-time CMO. I step in as your Fractional CMO — setting strategy, managing execution, reporting to founders and boards, and building a marketing function that scales.
✓ For scale-ups, SMEs, and growth-stage companies in Canada and Portugal.
Let's discuss your growth strategyInternational Marketing Strategy
I help companies expanding into or operating across Canada, Portugal, and Brazil build marketing strategies adapted to local culture, language, and business norms — while maintaining a coherent global brand.
✓ For companies entering new markets or managing cross-border communication.
Book a strategy callLead Generation & Digital Positioning
I design and implement inbound and outbound lead generation systems: SEO, content, landing pages, email marketing, automation, and paid media strategy — focused on qualified pipeline, not vanity metrics.
✓ For B2B and service businesses that need consistent, qualified leads.
Start generating leadsMarketing Strategy & Planning
Annual and quarterly marketing plans, competitive analysis, positioning, messaging, channel strategy, and budget allocation. A clear roadmap your team can actually execute.
✓ For founders and marketing teams that need structure and direction.
Get your marketing planContent & SEO Strategy
SEO audits, keyword strategy, content planning, editorial workflows, and AI-assisted content production. I've been doing SEO since before it was a buzzword — with real results.
✓ For businesses that want to rank, be found, and be trusted online.
Improve your SEOMarketing Automation & CRM
HubSpot, ActiveCampaign, RD Station, VBOUT, ConvertKit — I set up, optimize, and integrate automation systems that nurture leads and support your sales team without adding complexity.
✓ For companies that want their marketing to work while they sleep.
Automate your marketingWebsite & Landing Page Strategy
WordPress development and strategy focused on performance, SEO, and conversion. From full site builds to landing pages that actually convert — designed with strategy first, aesthetics second.
✓ For businesses that need a website that works as a sales tool.
Build a better websiteAnalytics & Performance Review
Google Analytics setup, custom dashboards, KPI definition, and regular performance reviews. I translate data into decisions — so your marketing team knows what's working and what to stop.
✓ For teams that want clarity on their marketing ROI.
Get marketing clarityWhy work with me?
International Experience
I've worked across Brazil, Canada, and Portugal — giving me a unique cross-border marketing perspective that most consultants simply don't have.
Strategy First
I don't just execute tasks. I help you build a coherent marketing strategy that aligns with your business goals and budget.
Measurable Results
14+ years and 300+ projects. I work with data, KPIs, and clear reporting so you always know what your marketing is producing.
Ready to grow your business?
Whether you're in Canada, Portugal, or anywhere in the world — let's talk about your marketing strategy and how I can help you grow.