Don't leave your Comfort Zone

Over the last decade I have undertaken a series of initiatives. Between mistakes and successes I always came across phrases that look like popular sayings. The purpose of this post is to debate these issues and, who knows, make you reflect on them.

"DON'T LEAVE YOUR COMFORT ZONE"

The phrase above sounds almost the opposite of what you hear in entrepreneurship circles. The person who made me think about this was David del Rosario, a Spanish writer and researcher.

Reflect with me: should we really leave our comfort zone? Who sets the limits of this zone? Why not take advantage of your comfort zone?

What David del Rosario reinforces is the relevance of living in the present moment. Of not infinitely projecting a promising future necessarily tied to leaving the comfort zone.

I am quite critical of numerous statements made over the last few years in the business world. Is it possible that more glamour than satisfaction is being sold?

Digital Marketing is naturally involved in the world of technology. In terms of International Digital Marketing, this type of behavior is even more frequent.

Here is my appeal for everyone to reflect carefully when hearing phrases like: - Leave your Comfort Zone. - Work hard. - No pain, no gain. - How to make your first million.

— Bruno Santiago