Digital Marketing is like a gym

The other day a client told me:

"The Digital Marketing work you do is like a gym" 💪

Digital Marketing is nothing more than the set of activities that a brand carries out to promote its products and services through the internet.

In times of customer-centricity, the challenge of attracting, relating to and retaining customers is even greater. This is because people no longer want to be interrupted with ads, and even less by salespeople pushing products in any way.

It is time to first build a relationship and only then sell, and you can do this through content production.

Frequency, novelty, originality and value generation are points that should accompany all digital actions your company will implement.

"More than 70% of people research in search engines (e.g.: Google) before making a purchase" — Source: TNT International

Considering this statistic, it is highly recommended to include Google at the heart of your digital strategy. That is why creating content on Websites, Blogs and E-commerce is recommended.

Depending on each case, Google can take around 6 months to start ranking the content of your Website, Blog or E-commerce.

Given the correlation between Digital Marketing and the gym, it is worth saying that: - Seeking professional guidance is totally suggested. - The longer you wait to start, the longer it will take to get results. - Just as physical exercise should focus first on health, Digital Marketing follows the same line.

And whether for your gym practice or in Digital Marketing, here is the tip: don't wait to start just on Monday. The time is now!

Best regards and good business! — Bruno Santiago