How to create a Google My Business account?

One of the ways to position your brand in internet search results is to use Google My Business. The tool is free and has a series of features that your company can explore.

To create a Google My Business account, simply visit the official website. When you log in to the tool, you will fill in a series of data related to your company.

Below is a list of possibilities your company can explore through Google My Business:

• •Enter your company's address along with Google Maps.
• •Business hours.
• •Insights with improvement suggestions and data about your brand.
• •Terms that users use to find your company.
• •Reviews that internet users make of your company on Google.
• •Photos of the exterior and interior of your company.
• •Information about products and services.

In my view, Google My Business does not replace a website, but it can be integrated into your digital strategy. It is a very relevant channel in terms of Google ranking.

And it is not enough just to create your company's profile on Google My Business. The ideal is to follow all the optimizations that the tool itself suggests. Update each point and take advantage of this free gift not always explored by entrepreneurs.

Best regards and good business. — Bruno Santiago