Is your company ready for Growth Hacking Marketing?

I recently read Ryan Holiday's book and was excited to be able to incorporate some Growth Hacking techniques into my Digital Marketing work.

Therefore, to contribute to you, entrepreneur, I will share some insights taken from the book. All to present you with new paths. Something for your company to attract customers or even sell more to current consumers.

"Growth Hacker Marketing" is a work that reinforces the relevance of testing. It is a book based on "Growth Hacking" (scalable growth method) but applied to marketing.

Below is what impacted me most in Growth Hacker Marketing:

• •See new acquisition processes without depending on traditional marketing (TV, radio, newspaper, portals).
• •Uncover growth processes based on constant testing (this is how AirBnb, Uber, Dropbox did it).
• •Analyze which metrics really matter and measure results.
• •Continuously optimize conversions.
• •Verify ways to spread/viralize your product/service through Referral Marketing.
• •Evaluate each cycle and focus on continuous process improvement.

Ryan Holiday defends Growth Hacking not as a technique or methodology, but as a mental model/mindset. He demonstrates that this mental configuration can be applied to marketing, which results in the term Growth Hacking Marketing.

Set an objective, seek knowledge about growth hacking, build partnerships, involve other professionals with different skills from yours. At the end of the process, do an analysis, fix what didn't work, optimize what worked, run the plan again. Don't wait for the ideal moment, because it will never come!

Best regards and good business. — Bruno Santiago