What is the influence of the logo in Digital Marketing?

Entrepreneurial friends, here is a very simple tip: SIMPLIFY YOUR LOGO. Instead of creating multicolored backgrounds, extravagant fonts, imperceptible details, opt for the simplest.

What many entrepreneurs forget when creating or renewing their brands is that the logo can be applied both in the offline world and in the digital world. From the header of your website to a 5-meter-wide banner. From the personalized pen to that artwork on Social Media.

So, please, no going on a crazy trip to create a dinosaur within a millimeter of space. No inserting an icon within a pixel. No using 372 gradient colors. No trying to explain your entire life story in your logo.

The same goes for your brand name. The simpler, the better (or less painful).

We know that in Brazil more than 95% of companies are small businesses. Therefore, my point here is to value every cent that you, entrepreneur, will invest in Marketing.

Simplifying your logo will simplify your life. Believe it!

— digitalbruno.com – International Digital Marketing