Getting to know Soho Floripa coworking space
Today I visited Soho Floripa, a shared workspace and hub for idea exchange in Florianópolis.
Located in Coqueiros and affiliated with ACATE (Santa Catarina Technology Association), Soho is a significant networking hub for tech companies and other enterprises.
During the visit, CEO Christian Ruppenthal gave a talk about entrepreneurship and innovation, sharing 8 significant steps in the innovation process. A key point: choosing your niche — testing the product/service, listening to the customer, and understanding how to contribute to their journey.
Entrepreneurship is an intense challenge that mixes tests, failures and scenario reading.
*The event was organized by Aemflo Jovem, an entrepreneurship group I've been part of for 4 years.
— Bruno Santiago
Bruno Santiago
Fractional CMO & Digital Marketing Strategist
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