Curriculum Vitae

Bruno Santiago

Marketing Strategist · Fractional CMO

Florianópolis, Brazil · Available remotely for Canada & Portugal

Profile

Marketing specialist and journalist with 14+ years of experience in digital marketing, content strategy, marketing automation, and WordPress. Strong background working with technology, innovation, and international clients across Brazil and Canada. Skilled at translating data and market insights into clear, high-impact content and managing end-to-end marketing initiatives in remote, global environments.

Core Expertise

  • Content Marketing, SEO & Publications
  • Marketing Automation & Lead Generation
  • WordPress Development & Optimization
  • Social Media Strategy & Distribution
  • Analytics, Reporting & Performance Tracking
  • AI-assisted content and SEO workflows
  • International & Remote Marketing Operations

Professional Experience

Founder & Marketing Strategist

Imagina Digital · Brazil

2015–Present
  • Founded and led a digital marketing consultancy focused on technology, education, and service-based companies.
  • Delivered 300+ projects combining strategy, content, automation, and analytics.
  • Planned and executed inbound marketing strategies, including SEO, lead generation, email marketing, and automation.
  • Built and optimized WordPress websites focused on performance, SEO, and conversion.
  • Worked with international clients, managing projects and reporting in English.

Social Media & Content Marketing

ESL Explorer · Vancouver, Canada

2014
  • Managed social media and content for an international education company.
  • Supported community engagement with international students.

Translator & Software Tester

Globalme · Vancouver, Canada

2013
  • English–Portuguese translation and software usability testing.

Digital Marketing & Content

Saque Cruzado Tennis · Brazil

2013
  • Website development and social media management.

Communication & Events

FACISC · Brazil

2010–2013
  • Digital content, social media, video support, and event coverage.

Education

  • Bachelor's – Social Communication / Journalism
    University Estácio de Sá, Brazil · 2008
  • English Language Studies
    Vancouver Georgia College, Canada · 2014
  • English Language Studies
    Cambridge Western Academy, Canada · 2013

Languages

  • 🇧🇷
    Portuguese — Native
  • 🇺🇸
    English — Advanced
  • 🇪🇸
    Spanish — Basic