BFF Canada
Social media content and brand communication for a Canadian education and immigration services company, connecting Brazilian audiences with study and life in Canada.
Project overview
Social media content and brand communication for BFF Canada, a Canadian education and immigration services company helping Brazilian audiences study and settle in Canada.
Company & market context
BFF Canada operates at the intersection of education and immigration, supporting Brazilian students and families through the Canadian journey (study, exchange, relocation).
Challenge
Build a relatable, informative social media presence that bridges Brazilian and Canadian culture and helps audiences navigate studying and living in Canada.
Bruno's role
Social Media Strategist & Content Producer
Strategic approach
Recurring content mixing practical guidance (destinations, choosing a university, benefits of studying in Canada) with cultural-bridge storytelling and seasonal moments.
Work delivered
- Social media content and brand communication
- Cultural-bridge content (Brazil–Canada)
- Practical study-in-Canada guidance content
- Seasonal content (Father’s Day, holidays)
Marketing & technology stack
International / cross-functional dimension
Cross-cultural communication between Brazil and Canada, bilingual content.
Outcomes & progress
A consistent, relatable social media presence that connects Brazilian audiences with the Canadian education and immigration journey.
Key capabilities demonstrated
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