BIMO-3D
Website and B2B content strategy for a Portuguese medical technology company that transforms imaging exams into anatomical biomodels and practical resources for surgeons and clinical teams.
Project overview
BIMO-3D is a Portugal-based medical technology company that turns medical imaging into anatomical biomodels and practical resources for surgeons and clinical teams, with applications across orthopedics, oncology, ENT and maxillofacial surgery.
Company & market context
A healthcare technology company operating in Portugal, working with medical 3D printing and biomodels, including communication around the Stratasys J850 Digital Anatomy Printer.
Challenge
Translate a highly technical, clinical offering into a clear digital presence that speaks to both medical professionals and institutional buyers, while supporting trade-fair and industry communication.
Bruno's role
Marketing Strategist & Website Lead
Strategic approach
Process-first: map the buyer journey for clinical and institutional audiences, then design the website architecture and content around the real decision points before producing assets.
Work delivered
- Website strategy and development (bimo-3d.com)
- B2B content structure for service and technology pages
- Email marketing and institutional list development
- Support for trade-fair and industry communication
Marketing & technology stack
International / cross-functional dimension
Portugal market with healthcare applications relevant across medical specialties; bilingual content support (Portuguese and English).
Outcomes & progress
A clearer digital presence that communicates a complex medical technology offer to clinical and institutional audiences, and supports ongoing industry communication.
Key capabilities demonstrated
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