Marketing + Events Manager Role · Innovate BC
A 90-Day Plan
for Innovate BC
How I would strengthen event marketing, ecosystem communications, and execution across high-impact initiatives in British Columbia.
Innovate BC is operating at a high-visibility moment. Web Summit Vancouver 2026 is one of the clearest examples — but the opportunity is bigger than one event. It is about helping British Columbia show up with stronger coordination, clearer storytelling, and a more consistent innovation narrative across events, partners, and audiences.
Innovate BC's public materials also highlight the BC Pavilion, Road to Web Summit Vancouver programming, and a broader mandate to help increase awareness of B.C.'s innovation ecosystem and support partnerships, investment, trade, and growth.
Context
Why this role matters
This role sits at the intersection of events, communications, partnerships, and ecosystem visibility.
The challenge is not just promoting activity. It is aligning multiple audiences, partners, and touchpoints so Innovate BC shows up with clarity, professionalism, and momentum. This is what a strong Marketing + Events Manager delivers.
The plan
My first 90 days
Align and simplify
Review priorities, stakeholder relationships, communication flows, and event-related workstreams. Identify friction, simplify structure, and align messaging early.
- Event and campaign audit
- Stakeholder mapping
- Messaging alignment
- Workflow simplification
Activate and coordinate
Support integrated communications, partner promotion, speaker and volunteer touchpoints, and event-facing content while improving coordination across channels and teams.
- Campaign activation
- Partner coordination
- Audience communications
- Cross-team alignment
Deliver and learn
Support strong execution across on-site presence, programming, and stakeholder experience, then convert feedback and results into practical recommendations.
- On-site support
- Execution under pressure
- Surveys and debriefs
- Insight reporting
Align and simplify
Review priorities, stakeholder relationships, communication flows, and event-related workstreams. Identify friction, simplify structure, and align messaging early.
- Event and campaign audit
- Stakeholder mapping
- Messaging alignment
- Workflow simplification
Activate and coordinate
Support integrated communications, partner promotion, speaker and volunteer touchpoints, and event-facing content while improving coordination across channels and teams.
- Campaign activation
- Partner coordination
- Audience communications
- Cross-team alignment
Deliver and learn
Support strong execution across on-site presence, programming, and stakeholder experience, then convert feedback and results into practical recommendations.
- On-site support
- Execution under pressure
- Surveys and debriefs
- Insight reporting
Scope
Where I would focus beyond WSV
Event-related marketing
Support year-round event communications, promotion, and content tied to Innovate BC initiatives and ecosystem opportunities.
Stakeholder communications
Help align partners, speakers, volunteers, vendors, and collaborators with clearer messaging and smoother information flow.
Ecosystem storytelling
Strengthen how Innovate BC communicates the value of British Columbia's innovation sectors, opportunities, and partnerships.
Post-event intelligence
Turn event activity into surveys, insights, and recommendations that improve future programming and communications.
Built for more than event promotion
The strongest event marketing work supports reputation, ecosystem visibility, and future opportunities long after the event ends.
Outcomes
What success would look like
Clearer stakeholder alignment
Stronger event communications
More confident on-site execution
Better post-event insight
By the end of 90 days, Innovate BC should feel more coordinated, less reactive, and better positioned to communicate the strength of B.C.'s innovation ecosystem across events and initiatives.
Why I would approach this well
I bring a practical mix of digital marketing, communications, websites, content, stakeholder-facing execution, and cross-functional coordination. My approach is simple: create clarity early, reduce friction, keep communications tight, and help strategy turn into visible execution.
Current Digital Presence
Innovate BC's active digital channels
Based on its public digital presence, Innovate BC maintains an active ecosystem across key social platforms. Each channel plays a different role in strengthening brand visibility, ecosystem engagement, and innovation storytelling in British Columbia.
Primary professional channel; ecosystem news, funding initiatives, innovation programs, partnerships, thought leadership, and visibility for BC's innovation economy.
Visual storytelling; founder stories, event moments, ecosystem highlights, innovation culture, and accessible content for broader awareness.
Community reach and public-facing engagement; announcements, events, innovation stories, and amplification of ecosystem activity.
YouTube
@innovate_bcVideo storytelling; program explainers, ecosystem spotlights, founder journeys, event coverage, and strategic institutional content.
Content Direction
Sample Instagram posts
A preview of the content tone, visual language, and brand positioning I would bring to Innovate BC's social channels — strategic, ecosystem-driven, and aligned with the organization's role in advancing innovation across British Columbia.
Post 1 — What is our purpose?
Innovation grows stronger when founders, talent, capital, and institutions move in sync. Innovate BC helps accelerate this connection by supporting the people, programs, and partnerships shaping British Columbia's innovation economy.
— Innovate BC
Post 2 — What is R2WSV?
Road to Web Summit Vancouver helps bring British Columbia's innovation ecosystem closer to one of the world's most visible tech stages. It is a platform for showcasing startups, strengthening connections, and increasing the global reach of BC innovation.
— Innovate BC
Post 3 — BC Innovation Map
A strong innovation ecosystem becomes more valuable when it is easier to navigate. The BC Innovation Map helps founders, partners, and stakeholders discover organizations, programs, and connections across the province that support growth and collaboration.
— Innovate BC
* Sample posts generated to illustrate content direction, visual tone, and brand alignment for Innovate BC's social channels.
Next step
Let's connect
This page was prepared as a focused strategic thinking sample based on Innovate BC's public job description and published ecosystem priorities.
Who I Am
BRUNO
SANTIAGO
Founder, Imagina Digital / Marketing Strategist
Background
Journalism + 12 years in digital marketing. I explain things people cannot explain for themselves.
Agency
Founded Imagina Digital in 2014. 300+ projects in tech, education, immigration and consulting.
International
Worked between Brazil, Canada and Portugal. I understand how innovation ecosystems operate in different markets.
Availability
Open to exclusive, full-time dedication, upon negotiation.
Beyond the Agency
ECOSYSTEM
BUILDER.
I have been involved in business associations and innovation ecosystems since 2012. I understand how institutions, startups and governments connect.
ACIF
Member & Communicator
2012–2015
Affiliated member of the Commercial and Industrial Association of Florianopolis, one of Santa Catarina's most established business networks, connecting entrepreneurs, industry leaders and public institutions.
ACATE — Internationalization Group
Participant
2023–2024
Joined the internationalization working group of Santa Catarina's leading tech association. Engaged in discussions on market expansion, innovation ecosystems and cross-border business development.
Startup & Innovation Events
Attendee & Networker
2013–Present
Collision (Toronto), Web Summit (Lisbon), Vancouver Startup Week, Unicorn Factory (Lisbon), Boost Nest (Lisbon), Startup Summit (Florianópolis). Present in the rooms where ecosystems are shaped.
EGC / UFSC
Visiting Student
2024–Present
Attending selected master's-level courses at UFSC's Knowledge Engineering & Management program (PPG-EGC) as an independent student, building academic connections with researchers and professionals working in data science, AI, innovation and technology.
Next Step
LET'S
TALK.
30 minutes. I walk through this report with you, answer questions, and we see if this is the right fit for both sides.